This morning I woke up early around 6am made myself a quick espresso, put on some clothing laced up my Brookes runners and off I went running into the first cold morning of the year.
After about 2 km’s I noticed something….. I had just got up and went for a run!!!! Does this make me a runner now? Well I guess I am.
This got me thinking about my brand Zeffz, the cycling obsessed brand I started 5 years ago to quench that never ending obsession of Textiles, Design, Cycling and the other thing I could never stop thinking about..cycling socks.
Over the last 5 years I have watched our cycling socks be ridden by every type of rider from your daily commuter ( there’s nothing better than riding into work and getting past by someone wearing the pink cactus socks under their suit pants) to National Champions and it’s been amazing to watch these riders ride in the same sock created 5 years ago that has only seen a few tweaks (that being all race socks now made from Coolmax and from July this year all race socks will be made from recycled Coolamx eco fibre)
But what was probably just as amazing was seeing all these other athletes compete in different genres of sport such as Ironman triathlons, Marathons and gruelling ultra marathons in a sock that I never really considered could be so widely used in the sport of running when creating this sock back in 2015 (the sock took 8 months to develop and test before going into production)
So I guess from the help of our amazing customers Zeffz has become the ‘accidental’ run sock brand and we couldn’t be happier.
It's always important to mention that sometimes you think you are heading in one certain direction when you are actually going a different way than ever expected.It's so great to now incorporate running into our design process as being a small independent brand it really pushes us to think more depply about our socks and pushes us to be more inventive.
Our latest running news comes from our customer Ken who ran an amazing sub 3 hour race at the Boston Marathon in our Shorties Multi Dot.
